« Reducing Complaints about Third-Party Popups | Main | Adding Value to Electronic Payments (part 4) »

Citibank’s Wall Street Journal Giveaway

By Jim Bruene on August 8, 2002 6:29 PM

Citibank has one of the richest online promotions going. New regular checking customers earn a 1-year free subscription to The Wall Street Journal (normally $175) with a $2,500 deposit and after making two online bill payments within 60 days. The offer expires
Dec. 31, 2002. The bill payment requirement is an interesting twist that provides a double benefit: it motivates customers to start using their new account and it cuts down on those just signing up for the freebie.

Consider a similar promotion with your local daily. It makes a valuable premium and you may be able to negotiate free print advertising as well. Most periodical publishers are facing revenue shortfalls in both advertising sales and paid subscribers. A bank giveaway could be well received and well promoted.

Separately, Citibank is about to launch a completely revamped home page with new navigation. It’s a big improvement on its current design . Based on the preview posted online, the site makeover will incorporate most current design conventions including search and browse, an upper-right customer login, and so on. To view a Flash demo of the new interface, visit Citi’s current home page,  www.citi.com  and click on the banner on the top of the page).        


02-aug-b6.jpg

Comments (0)
AddThis Social Bookmark Button
Categories: Citibank

Most Recent Posts:

TrackBack

TrackBack URL for this entry:
http://www.netbanker.com/cgi-bin/mt/mt-t.cgi/1419

Post a comment

(If you haven't left a comment here before, please note that we will read your comment before it is approved to go up on the blog. However, we'd prefer that you and our other readers didn't have to wait. If you'd like your comments to appear instantly in the future, you can create a TypeKey account and we'll set you up as a trusted commenter!)


Please enter the security code you see here

Sponsors

Finovate 2008 - Come see the future of finance & banking!


Sponsored Links

Events

Research

  • NEW! Online Investing Communities: Will social networking revolutionize saving & investing?- Find out more
  • NEW! Searching for Customers 3.0: Search engine marketing for financial institutions- Find out more
  • Person-to-Person Lending 2.0: Disruptive service or market niche? - Find out more
  • Mobile Money and Payments: Why credit & debit card issuers should embrace mobile delivery now - Find out more

Products & Services

  • Compare CD (certificate of deposit) interest rates and read customer reviews at Bankaholic