| By Jim Bruene on November 3, 2002 7:12 PM | Comments (0) |
Online banking fees have fallen dramatically since the early ‘90s when
$10 to $15 monthly fees were the norm. Now, BofA is telling everyone that it
makes more money giving bill payment away due to increased account retention
and customer acquisition. However, there is no need to throw in the towel
and give up the notion of charging for your services. On the contrary, as
more users go online, there is a much bigger market for premium services
along the lines of American Express and Federal Express. Following is our
updated list of potential fee-based services and what you might charge for
each
Source: Online Banking Report, 10/02
*The fees in the Low column are more appropriate for average consumer users; the fees in the High column are more appropriate for micro and small businesses, and also for consumers with complicated finances. **User receives a call telling them to login to a secure voice mailbox or Web site to receive the details
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