Generally, the biggest rewards come to those taking the boldest risks. In the current environment, it may seem risky to
embark on new online banking initiatives. But this is exactly the time your efforts can produce the highest rewards. For example, advertising impressions are more affordable, programming talent is available, and there is less competition online.

To help you plan your strategic initiatives and product priorities, we have developed an Online Strategy Matrix. It is divided into three parts: product strategies, institutional/brand strategies, and customer satisfaction/service strategies. In the first column you’ll find the features and tactics that are currently state-of-the-art. Offer all these and you’ll be the best out there. But if you’d like to go a step further and differentiate your services from hundreds or thousands of others, column 2 contains our “best bets” for creating meaningful differentiation, and column 3 list features that are not widely available.

Source: Online Banking Report, 10/02
*Features to put you at parity with the best online competition.
** Differentiating strategies place you (temporarily) ahead of your online competition.