|By Jim Bruene on December 10, 2002 3:56 PM | Comments|
Maybe it’s just our imagination, but do the holiday’s bring more online sweepstakes? One of the most eye-catching examples in the financial services arena is the Yahoo/HSBC MINI Cooper giveaway. The only way to enter online is by signing up for Yahoo PayDirect. All others, including existing registrants, can enter through the mail. To maximize the return on the investment, the contest runs for eight months, Sept. 2002 through May 2003.
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