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Overall US Web Traffic Metrics

By Jim Bruene on December 9, 2002 3:48 PM

Overall Web Traffic

Table 1

U.S. Web Activity
millions of adult (18+) users, Q2 2001

Sources: Nielsen NetRatings, 11/02; estimated from panel of 62,000 U.S. at-home users, and 8,000 U.S. at-work users
* averages across active users    hrs = hours; min = minutes; sec = seconds

Table 2

U.S. At-Home Connection Speed

millions of adult (18+) users, Q2 2001

Source: Nielsen NetRatings, 3/02; estimated from panel of 62,000 U.S. at-home users, and 8,000 U.S. at-work users

Table 3

U.S. At-Work Connection Speed

millions of adult (18+) users, Q2 2001

02-dec-h3.jpg

Source: Nielsen NetRatings, 3/02; estimated from panel of 62,000 U.S. at-home users, and 8,000 U.S. at-work users


 

Table 4

U.S. Internet Access by Location (2001)

millions of adult (18+) users

02-dec-h4.jpg

Source: MRI CyberStats (Mediamark Research), 10/01

(1) From 26,000 face-to-face at-home interviews from March ‘00 to April ’01; (2) From 20,000 personal interviews
conducted between Sept. ‘98 and Aug. ’99; (3) From home, work, or other location

Table 5

U.S. Internet Access by Annual Income (2001)

millions of adult (18+) users

02-dec-h5.jpg

Source: MRI CyberStats (Mediamark Research), Spring 2001 data, 10/01

Table 6

U.S. Internet Access by Age (2001)

millions of adult (18+) users

02-dec-h6.jpg

Source: MRI CyberStats (Mediamark Research), Spring 2001 data, 10/01

Table 7

U.S. Internet Access by Gender

millions of adult (18+) users

02-dec-h7.jpg

Source: MRI CyberStats (Mediamark Research), Spring 2001 data, 10/01

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