| By Jim Bruene on December 5, 2002 2:52 PM | Comments (0) |
Web traffic at major banks went through the roof during the past year with 57 million visitors in September at the 27 most-visited banking sites1, a 3-fold increase over traffic a year earlier. Much of the 40-million increase2 can be attributed to credit card customers paying their bills and reviewing statements online at Citi, Chase, BofA, Wells, First USA (Bank One), and PayPal. Table 13 below lists Web traffic at 27 financial institutions, including PayPal1, that have more than 200,000 monthly unique visitors according to comScore Media Metrix.
1 57 million is the sum of unique visitors at each banking domain; i.e., the total is NOT a unique visitor total since it double counts, for example, someone who visited Wells Fargo and Citibank during the same month.
2 When reviewing the data, keep in mind we used different sources for the historical figures, so the data is not directly comparable over time.
3 We consider PayPal a banking alternative since it offers bill payment, funds transfer, money market, debit and credit card products.
Table 1
Top 27 Most Visited Banking Sites
unique monthly visitors in thousands (‘000s)
Sources: Web traffic: 2002 - comScore Media Metrix; 2001 -- Plurimus, 8/01; 2000/1999 – PC Data Online; Registered users: Companies and OBR estimates, 11/02
e = OBR estimate, +/- 33% a = active users
Reg. users = registered users for online access, not necessarily active
1Rollups are straight additions of the Websites shown; overlapping users (i.e., non-unique) are NOT factored out
Table 2
Financial Sites (U.S.)
unique monthly visitors in thousands (‘000s)
Source: 2002 – comScore Media Metrix; 2001 – Plurimus; 2000 – Nielsen/NetRatings
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