Key

Type: Service = service-oriented messages; Sales = sales-oriented messages; Both = dual sales and service purpose

Scheduled: AT = account triggered; BS = bank scheduled; CS = customer scheduled; ET = event triggered; Var = varies;

Frequency: OTO = one time only; 365x = daily; 52x = weekly; 24 x = semi-monthly; 12 x = monthly; 2x = semi-annual;
1x = annual

Priority: “++” = considered important by most users, a highly effective sales/service tactic; “+” = considered important by many users, should be an effective tactic; “0” = important for certain niches, optional service that depends on bank strategy

Source: Online Banking Report, 2/03       

Table 1

E-messaging and statement use at 47 North American financial institutions with 100,000+ registered users

Source: Companies, American Banker, Online Banking Report, 11/02        a = active users only e= OBR estimate, +/- 33%

Notes:

(1) Definitions of registered users vary by bank, but in general the figure listed is the most generous estimate of all customers signed up for online banking, not necessarily using the service; company reports may reflect totals as far back as Q1 2002; see notes column

(2) Monthly transaction statement that can be viewed online, includes checking accounts for banks/credit unions, credit card account for card issuers

(3) Emailed statement OR notification of new statement availability

(4) For non-customers

(5) Worldwide total; there are no recent figures available on the geographic breakdown of its user base, but on 9/30/01 the company reported more than 700,000 users reside outside of North America

(6) Worldwide total, includes an estimated 15% to 20% who reside outside North America

(7) Includes brokerage accounts which numbered 1.7 million in April 2000

(8) Includes brokerage accounts which numbered 230,000 in April 2000

(9) Nov. estimate based on company report of 533,000 registered users at year-end, 40% of the total are active

(10) Nov. estimate based on company report of 141,000 at year-end

(11) Paper statements cost $3/mo