Citibank

Citibank’s privacy link is tucked away in the page header, unlikely to be noticed by most prospective applicants. The VeriSign logo (right-side) is a good touch.

Provident Bank

Provident Bank communicates its privacy policy several ways. Bold type makes the link more noticeable in the fine print at the bottom of the page. An audio file (MP3 or WAV format), in the lower-right corner contains a privacy pledge from its CEO.

National City

National City has done an excellent job on its application with an abbreviated privacy pledge at the top, a link to the full privacy policy, and the “Entrust Secured” endorsement on the right side. The privacy policy is referenced again on the bottom of the page.

PayPal

PayPal offers password protection warnings via a link from its login page. The main message of the popup screen is to not enter your PayPal username and ID into spoofed Web sites, and specifically warns against fraudulent emails requests to do so. 

American Bank www.pcbanker.com

A simple but often overlooked credibility enhancement is prominent display of your physical address, phone number, and email address, especially on critical customer-contact pages.

At the bottom of American Bank’s home page, visitors find key contact info including physical address, phone number, email address, and links to Privacy, Security, Disclosures, and Email Unsubscribe. Note also, the VeriSign logo.

Everbank

S1’s platform used by Everbank, contains a user-set preference that limits the number of bill payments that can be scheduled each day. Of course, if a crook has access to the account to schedule payments, they can also change this parameter. And there’s no email confirmation of the change. This feature is more for peace of mind, so users don’t accidentally send the paperboy $50,000 instead of $50.