The Newest Member of the 1-million Club:
National City Unleashes a Superb Website

Looking to redesign your website? National City Bank (Cleveland, OH; $118 billion) has one of the best in the business. Despite all the info packed onto its recently revamped home page, it’s still very readable with plenty of white space. On the screenshot above, note the following numbered items:

1.       Detailed product/segment menus on top

2.       Choose to Learn or Apply for each product

3.       Current loan rates

4.       Online Access box with login/learn/enroll

5.       Zero liability pledge

The bank, which finished tenth in the latest Gomez ranking, also unveiled a number of new online banking features including:

• Account nicknames

• Real-time fund balance after transfer

• Payment of multiple bills at once

• Last login shown

• New customer service area

While you are visiting, make sure you check out:

• The Loan Zone (screenshot right)

National City’s “Loan Zone.”

• Entrust logo on new account applications

• My Accounts account aggregation service open to customers and non-customers alike

The Company

With $118 billion of assets and $65 billion in deposits, National City is the 10th largest U.S. bank. The bank also became the tenth to surpass 1 million registered online banking users, 25% of its total retail customer base of 4 million.

Checking Account Signup

From Checking, choose Learn and get this handy table. Note the emphasis on “free” online banking.

Or choose apply and go to this helpful screen.