Wells Fargo knocked Citibank out of the number-one slot in the latest beauty contest from Gomez. Wells moved up two notches to log its first-ever top ranking. Citibank finished second, ending its two-year lock on the number one ranking. Charter One drops a notch to third place, but still shows considerable improvement from its number nine finish a year ago. The only other major change was Wachovia’s jump of eight notches to take the seventh spot, its first top-10 finish.

Table 1

Top-Rated U.S. Online Banks According to Gomez: 2000 to 2003

Source: Gomez Advisors, 5/03; *pre-merger First Union score; in 2001, Wachovia ranked 17 with a score of 5.08; in 2000, Wachovia ranked 26 with a 5.56 score