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Before looking at product and marketing strategies, do a reality check on
what users expect from online banking.
Source: Online Banking Report, 10/03 Notes: 1We call it the illusion
of real-time processing, because users don’t so much care whether a transaction
is processed in real-time, what they care about is that they can SEE that you
have accepted their transaction and have adjusted balances accordingly; the
actual debits and credits can be handled behind the scenes in batch mode. 2It’s
extremely difficult to describe what’s “right” in words, but we know it when we
see it.
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