Royal Bank of Scotland

http://www.oneaccount.com/

Royal’s Elegant OneAccount Demo

The animated demo does a great job explaining the innovative account (access the demo under “How the OneAccount works,” then choose “Detailed Guide”).

We’ve looked at hundreds, no make that thousands, of online demos, and Royal Bank of Scotland’s OneAccount demo is one of the best. The OneAccount, which now boasts over 100,000 users, is an award-winning* mortgage product that combines debit (checking, savings) and credit accounts (mortgage, loans, cards) into a single master account that minimizes interest paid by continually paying down the mortgage balance with excess funds. It was launched in 1998 with Virgin, as the VirginOne account. You can still get to the product from Virgin’s UK finance site,  http://www.virginmoney.com/  but the program is now wholly owned by Royal Bank.

The yellow-and-blue online demo shows a faucet filling different “buckets” from water drawn from the outline of a home. The only sound is that of water being poured and the stamp of credit obligations being paid off. The demo is fast and effective and does a great job reinforcing the elegance of the OneAccount solution.

The account used to be known as VirginOne.

*The product was even called a “disruptive technology” by author
Clayton Christensen at a Retail Delivery keynote a few years ago.