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Ten Ways to Boost Revenues in a (Hopefully) Rebounding Economy

By Jim Bruene on September 4, 2003 10:39 AM

With the end of the “free money” generated by the mortgage refi boom, consumers will be watching their pocketbooks more than ever. This is a mixed blessing. Users may be more interested in shopping around for a better deal, so if you have a great product, make sure your website makes the shopping process simple. We recently spent 15 minutes at WellsFargo.com trying to find out the rates on business products and finally gave up.*

*Editor’s Note: This was prior to a major revamp of wellsfargo.com.


Source: Online Banking Report, 10/03
 

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