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A Look Back : Online Banking Timeline

By Jim Bruene on January 2, 2004 2:12 PM

Table 1

Online Banking Timeline
number of U.S. households using online banking/bill payment

04-jan-b01.jpg

Source: Online Banking Report estimates based on industry data plus or minus 15%, 12/03


 

Every spreadsheet and business plan needs a prediction of future demand. So every year we gather forecasts made by prominent researchers and analysts, compare and contrast their results, layer on our own insights, and develop a 10-year forecast. Accuracy is estimated at plus or minus 15% for years one through three, plus or minus 20% for years four through seven, and plus or minus 25% for the out-years.

Over the years we’ve demonstrated a respectable track record . Our first comprehensive forecast made six years ago (year-end 1997), predicted that online banking usage would increase nearly 6-fold (560%) from 4.5 million in 1997 to 29 million households by year-end 2003. That prediction was nearly dead-on, perhaps 10% low, with an estimated
29 to 35 million households banking online today.

 


 

Table 2
Online Banking Evolution

Phase

Period

Product Positioning

Primary Market

Beta 1983 to 1996 Beats keying data into Quicken. Outliers
Version 1.0 Novelty 1996 to 1999 Beats calling an 800 number with convoluted menus. Financial geeks and early adopters
Version 2.0 New 2000 to 2002 More efficient record keeping and easier for routine transactions Early adopters and early mainstream
Version 3.0 Early mainstream 2003+ Better management of personal finances with less effort 50% of U.S. households

Source: Online Banking Report, 12/03                                                       



 
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