Innovative Upost@home provides real-time credit for mailed deposit items
In a remarkably simple yet highly innovative service Pennsylvania State Employees Credit Union (Harrisburg, PA; 290,000 members; 160,000 online users) www.psecu.com gives qualified members immediate credit for items “deposited” online. Users logged into online banking simply choose the Move Money tab and follow the simple instructions. Members then have 10 days to get the deposit to the credit union via U.S. mail before the items are backed out. There is no fee.
To limit fraud and errors, only about 20% of the CU’s member base is eligible for the program. These 65,000 eligible members start with $1500 in deposit credit, but it can be increased at the discretion of the credit union to as much as $8000 based on usage. Deposited funds are immediately available for use and earn interest from the day of the online deposit entry.
History
PSECU has long used a similar system for ATM deposits offering credit as high as $20,000. The online version Upost@home, the brainchild of VP Tom Ruback, was launched in November 2001. However, until recently it hadn’t been publicized widely outside its member base. Four months ago a second CU, Pentagon Federal Credit Union’s http://www.penfed.org/ launched a service modeled on PSECU’s. Pentagon Federal’s Trust In You program has tighter limits, beginning with only $750, and increasing to $2500 based on usage.
Results
The CU already had experience with real-time credit of ATM deposits, suffering minimal losses across its 68,000 users (making about 180,000 deposits/month). So it was confident members would continue to be trustworthy through a similar online system.
The online version’s volumes are lower, but are building. In December, nearly 11,000 members made 24,000 deposits, worth $10.5 million. In the first two years, more than 19,000 members have made deposits of $125 million, $83 million of that in 2003. More importantly for anyone thinking of recreating the program, the service has lost only $2000 to fraud, while saving the CU more than $100,000 in interchange.
Active users average two deposit sessions per month, with each session containing slightly less than two items, for a total of 3.8 items per month. At an average of $260 per item, total monthly deposits average $1000 per active user.
Consumer Benefits
Since it’s an unusual benefit, members often need coaxing to try the feature. PSECU sends online banking users a letter explaining the service. Follow-ups to non-users contain a $1.37 check that can only be deposited through the Upost service. Repeat usage is high once members experience the benefits.
Pros
- Added convenience of simply dropping deposits in the mail; no trip to a branch or ATM, no waiting in line
- Peace of mind knowing an image of each item will be available in case of dispute
- Earns interest immediately
- Can immediately withdraw cash or make payments with the virtual deposit
- A record of each deposited item is viewable within the check register
- Preaddressed envelopes are available at no charge (NOT prepaid)
Cons
- Must order or provide envelopes and locate and pay for stamps
- Must remember to mail within a few days
- Failure to mail deposit could result in negative balance and bounced checks
Business Case
For a credit union serving 290,000 members through two branches (10 total teller windows) and 20 deposit-taking ATMs, the remote deposit program is a win-win. Members like it for all the reasons mentioned above, and the CU saves more than $0.70 per deposit compared to foreign ATM interchange fees.* The CU can continue to minimize its bricks and mortar costs (90% of its members have never set foot on PSECU property) while offering an innovative benefit to online banking users.
*The CU estimates each Upost deposit cost $1.16 to process including an “inflated” value for lost float. In comparison, it pays about $2 for each deposit put into a non-PSECU ATM.
Table 19
Deposit Float
calendar days to receive online deposits, 2003
Source: PSECU, 1/04, deposits processed Jan through Nov 2003
How it Works
Initiating a deposit online is a simple process:
1. Within the CU’s online banking area, members then choose the Move Money tab (screenshot 1).
2. Choose Start to initiate a new deposit
3. Member enters five fields: check number, date check written, amount, who wrote it, who it was made out to (screenshot 2):
4. Repeat 3 for each deposit item, choose Finished
5. Write the session number in the space provided on pre-printed or blank envelope
6. Drop the deposit into the mail
7. Deposited items are processed and images posted; the deposit line is reset
Members receive instant credit for the deposit and can view deposit details either through the Move Money interface, by selecting Deposit Details, or by clicking on the deposit within their online check register. Once the paper items have been processed, members can view images of the deposited items.
The CU contacts the member by phone if the deposit has not been received by the eighth day. In 2003, 81% of Upost deposits were received by day four and more than 98% were received by day eight. Just five out of every 1000 (0.5%) never arrived.
Table 20
PSECU Online Deposit Activity for 2003
Upost usage by PSECU members
Source: PSECU, 1/04
Contacts
Greg Smith is CEO, gsmith@psecu.com
Tom Ruback is VP Card Services, truback@psecu.com
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