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Local Option Boosts Google AdWords Appeal for Financial Institutions

By Jim Bruene on April 29, 2004 3:26 PM

Now that Google has begun identifying search engine users by their IP addresses, advertising via Google has become a whole lot more lucrative for community banks and credit unions.

Financial institutions now have the ability to target their keyword ads via city, state, or MSA.

See OBR 95 for a full report on search engine marketing.

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