Local Option Boosts Google AdWords Appeal for Financial Institutions (NetBanker)

Now that Google has begun identifying search engine users by their IP addresses, advertising via Google has become a whole lot more lucrative for community banks and credit unions.

Financial institutions now have the ability to target their keyword ads via city, state, or MSA.

See OBR 95 for a full report on search engine marketing.

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Events

FinovateSpring 2010 -- Dozens of handpicked fintech companies demoing their newest innovations in the entrepreneurial hotbed of San Francisco. 7 minutes each on stage to demo. No slides. A single value-packed day on 5/11/2010. Get your early-bird ticket today!

FinovateFall 2010 -- Dozens of handpicked fintech companies showcasing their latest & greatest in the financial capital of the world -- NYC. 7 minutes each on stage to demo. No slides. A single value-packed day on 10/05/2010. Get your early-bird ticket today!

Research

NEW! Making the Case for Person-to-Person Payments: Does mobility provide the tipping point for bank-branded P2P? - Find out more

NEW! Attracting Small Businesses with Online & Mobile Banking: Underserved segment is prime candidate for alt-delivery - Find out more

2010 Guide to Online & Mobile Banking Products, Pricing & Strategy: Your roadmap for business planning - Find out more

Improving Online Account Opening ROI: Ten strategies to increase online application conversion rates - Find out more

Connecting to Customers with Twitter: The comprehensive guide to Twitter for financial institutions - Find out more

Selling behind the Password: Leveraging the marketing potential within online banking - Find out more

New Techniques in Secure Online Finance: Sandboxing, keyboard encryption, and real-time mobile integration could lock in more online customers- Find out more