In the 2002 study of small business, TNS (formerly NFO Global Financial Services) looked at which banks had the largest share of small businesses relationships and which were ranked highest by small business clients. SunTrust ranked highest in customer loyalty, followed by Wachovia and Washington Mutual.

1. Bank of America

 

Pros:

·         Three levels of business online banking: online banking with bill pay, Business Connect for multi-users with varied levels of access, and Bank of America Direct to manage all business finances online.

·         Good comparison chart of the three choices

·         Resource center with informative articles on starting a business and other topics

·         Protect against online fraud link

Cons:

·         Must scroll down to see all choices

·         Hard-to-read small blue font for most links

·         No separate URL or bookmark helper

 

2. Wells Fargo

 

Pros:

·         Small business tab

·         Excellent navigation and design, all viewable on a single screen without needing to scroll.

·         Clients can view personal and business accounts from a single sign-on

·         Single page, informative Small Business Newsletter

·         Customers and non-customers can enter email address to signup for newsletter

·         Relevant and useful tips on product pages

·         Product comparison pages as well as best product for your business quiz

·         Push a button to switch from English to Spanish and back again

·         Link to Make this your first page at WellsFargo.com

 

Cons:

·         No link to Security on the main page

·         Not using liquid layout, so homepage appears small and off-center at higher resolutions

 

3. Wachovia

 

Pros:

·         Small business is one of the four main navigation choices on the top

·         Copy and headlines are solutions-oriented, e.g., Meeting Your Needs, Resource Center

·         Excellent navigation and layout on a single page

·         Separate small business FAQs

·         Relevant products and services packaged into “centers”: Banking Center, Lending Center, Investing Center, Online Services Center, Insurance Center, and HR Solutions Center

Cons:

·         Must scroll to see information on bottom of screen

·         No link to Security

 

4. U. S. Bank

 

 

Pros

·         All major links are contained on a single page without scrolling

·         The no-frills style is easy to read

·         Two solutions-oriented sections: Achieve Your Goals and
Small Business Center

·         Separate Small Business login

·         Link to Newsletter subscription

Cons

·         Layout and design could be improved

·         No link to Security

 

5. Bank One

 

 

Pros

·         Product-oriented layout makes it easy to find specific products

·         Small link to Security on bottom (not visible on screenshot)

Cons

·         There is no small business section, in fact the term is not used in any header, although it is mentioned in the opening paragraph; choices are Business Banking and Commercial, that defies industry conventions and could cause lost business

·         No solutions-oriented areas or resources section

·         Copy is cliché-ridden and not benefits oriented;
for example under Insurance:
     “You’ve invested your heart in your small business.
      We can help you find ways to protect it.”

 

6. Chase

 

 

 

Pros

·         Small business is one of the four primary navigation choices on the top

·         Excellent design and layout that fits on one page without scrolling

·         Solutions-oriented sections: Plan and Learn, Solutions, and Business Stages

·         Link on left to Have Chase Small Business contact you

·         Privacy & Security link on top

·         Prominent Open an Account and Online Banking: Enroll Now boxes in upper right

·         Liquid layout

Cons

·         No quick navigation or separate URL for the small business page, you have to click on the Small Business section on the home page, then move your cursor down the cascading menu to the Small Business Home, it only takes a few seconds but it’s still unnecessary extra effort

 

7. Fleet

 

 

Pros

·         Separate URL http://www.smallbiz.fleet.com/

·         Tabs across the top help users find important subjects

·         Link to Small Business Value Package (Note: Fleet also offers a Small Business Platinum Program with a dedicated relationship manager, faster funds availability, and priority phone service

·         Solutions-oriented areas: Ideas and Information, Business Tools & Resources

Cons

·         Layout and design is a bit overwhelming

 

8. Citibank

 

 

 

 

Pros

·         Using the drop-down menu you can navigate directly to relevant business unit pages; the AAdvantage Business Card main page for example is very well done

Cons

·         Poor navigation off the home page: The only way to navigate to the small business section is to use the drop-down menu on the right; and because it doesn’t have a Go button, it took us 30 seconds before we figured out you have to cursor down to Small Business at-a-glance (screenshot above) in order to move to the small business section

·         Poor navigation within the small business section: The four main choices at the top of the page (Products, Planning, Investing, and Special Offers) are NOT related to small business, they take you back to consumer http://www.citibank.com/  pages, and if you don’t use your back button, you have to go through the full navigation routine to get back to small business

·         Must scroll down to see all the choices

·         Main banking link (Checking, Savings, & Financial Services) as well as the Online banking link cause a pop-up screen to load which is dominated by an outdated self-promotion for online personal banking with 2001 testimonial from Forbes magazine

 

9. SunTrust

 

 

 

Pros

·         Small Business Resource Center is a good area, although it’s buried under the Online Services tab in the Business Solutions area

·         View only option for online banking, no money movement allowed

·         Ask SunTrust search box in upper right is handy, but it doesn’t distinguish whether user in searching from business or personal pages

 

Cons

·         The top navigation bar is a mine field of cascading menus that launch when the mouse travels over them, an out-of-date and annoying method for primary navigation

·         No dedicated Small Business homepage, other than the Small Business Resource Center mentioned above and a mid-page link to Your Small Business Solution which leads to a curious page entitled Benefits that talks about Total Business Banking, but it’s not clear if it’s geared to small businesses or not.

·         Unclear and vastly different navigation/organization in the various areas devoted to small business (e.g., Small Business Resource Center)

 
 

10. Washington Mutual

 

 

 

 

Pros

·      Link to content from StartupNation in upper-left corner; the only bank in top 10 with headline targeting startups (see back page for more information)

·      Good online banking demo with audio highlights

·      All the information shows on a single page without scrolling

·      Liquid layout

Cons

·         No link to Security

·         Copy and headlines could be more solutions-oriented

·        Layout is a bit sparse for a bank