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Electronic Messaging Opportunities and How to use for Cost-Reduction Benefits

By Jim Bruene on September 10, 2004 3:30 PM | Comments (0)


Electronic messaging is wide-open for innovation. The content, delivery, and style of your electronic messaging provide numerous points of differentiation, and the business case is positive with potential retention, cross-sale, and cost-reduction benefits (see OBR 91/92 for a complete analysis).







Source: Online Banking Report, 9/04
 

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