| By Jim Bruene on September 9, 2004 2:21 PM | Comments (0) |
Before embarking on new product and marketing strategies,
perform a reality check on users’ expectations.
Source: Online Banking Report, 9/04 Notes: 1We call it the illusion of real-time
processing, because users don’t so much care whether a transaction is processed
in real-time, what they care about is that they can SEE that you have accepted
their transaction and have adjusted balances accordingly; the actual
debiting/crediting can occur behind the scenes in batch mode. 2It’s extremely
difficult to describe what’s “right” in words, but we know it when we see it.
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