| By Jim Bruene on September 7, 2004 2:29 PM | Comments (0) |
The following matrix is designed to assist your business planning process. Consumer strategies are divided into three broad categories: product, general marketing (on- and off-line), and customer satisfaction/service. Each broad category is further divided into groups of tactics aimed at a common goal. Finally, every tactic is categorized as either:
· Best Practices (column 1): Required features that every competitive financial institution should support
· Competitive Advantage (column 2): Top-rated features that differentiate you from the competition
· Others (column 3): Other optional features to help set you apart and/or support other company objectives
Source: Online Banking Report, 9/04
Notes: (1) Features to put you at parity with the best online banks; (2)
Differentiating strategies that provide either a competitive advantage,
incremental profits, or both; (3) Other optional tactics to create competitive
advantage and/or support other company goals.
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