|By Jim Bruene on November 30, 2004 3:34 PM | Comments|
If you are looking for ideas on how to create a steady stream of fee income from your online presence, look at how the credit report marketers have continued to command premium prices even as the government mandates annual free credit report access.
We like Equifax 's approach. A laundry-list of features and benefits divided into a GOLD and SILVER offering. Gold, at $100 per year provides little more than Silver at $50 per year, but with a 30-day free trial, why not give it a try. Cleverly, the cheaper Silver plan does NOT have a free trial period. Many consumers will check out the Gold and never remember or bother to switch back to Silver.
By the way, we first heard about this offering through a banner ad on eBay in June.
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