| By Jim Bruene on December 3, 2004 5:34 PM | Comments (0) |
Because lack of trust and other security issues consistently rank first on the list of reasons why people don't bank online, we will continue to devote a seemingly inordinate amount of attention to this subject.
That said, another new browser toolbar was recently released by FraudEliminator, LLC, a company founded just this year according to its website.
The toolbar is one of the better we've seen, combining excellent design with good functionality. Like eBay's toolbar, the FraudEliminator, monitors your and warns if a suspicious or flagged URL is entered in the address bar.
It's a good tool, but how does a user know that the FraudEliminator is not some malware in disguise? Unless the company spends millions educating the marketplace, this particular plugin will have trouble gaining a following.
However, if a bank were to partner with the program, releasing a co-branded or private-branded version, it could be a hit. The bank would provide the needed credibility while FraudEliminator LLC provided the technical expertise and support.
--JB
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