| By Jim Bruene on January 25, 2005 4:34 PM | Comments (0) |
PayPal's state-of-the-art Security Center has a new educational piece, the 20-page eCommerce Safety Guide (download 1MB file).
The handbook covers three areas:
- safe online shopping
- preventing identity theft
- phishing and spoofing
Naturally, it concludes with a section promoting PayPal and eBay as safe methods of buying online.
The booklet, authored by Robert Chesnut, eBay VP of Trust and Safety, uses Gartner and Javelin Strategy for its identity theft data.
Analysis
Financial institutions looking to increase their educational efforts should consider posting a similar booklet, explaining the protection afforded by bank products. Total readership may not be high, but it demonstrates a commitment to the customer in an area of high anxiety these days. It would be an excellent summer intern project.
To learn more about how to promote online security and peace of mind to your customers, check out Marketing Security: The sensitive issue of publicizing security and authorization enhancements from our sister publication, the Online Banking Report.
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