| By Jim Bruene on July 2, 2005 2:27 PM | Comments (0) |
Before we head out for the long holiday weekend, we took a quick tour of the top 50 U.S. consumer banks and found only a handful taking advantage of Independence Day to give their website a patriotic theme.
Washington Mutual was the only mega-bank using the 4th of July in a homepage promotion, a clever "Home of the Free" pitch for its free checking account (click on the inset to view screenshot).
Other banks with patriotic window dressing included: Hudson City Bank, MBNA, USAA, and Zions Bank (click on thumbnails below to see full screenshot).
Analysis
For U.S. banks, there couldn't be a better holiday to associate with, "banking, apple pie, and the Fourth of July." As we mentioned in our original holiday marketing post, we think it shows savvy on your part to tweak your design around the holidays. However, it doesn't have to be a huge undertaking. Just flying the flag, like ING Direct, shows you are actively managing your online presence.
Want more ideas for your holiday marketing? Check out the Interactive Financial Marketing Database from our sister publication, the Online Banking Report.
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