| By Jim Bruene on August 23, 2005 3:54 PM | Comments (0) |
Under the "every little bit helps" theory, Citibank's popup window when registering for online credit card access is a nice touch.
The popup (click on inset for closer view) reassures users that they are entering information into a secure site. The well-crafted verse goes like this:
Secure.
A little word that that means a lot--especially online.
Rest assured, this registration process is just that.
The window closes itself in about 10 seconds, if the user hasn't done so already.
--JB
To learn more about how to promote online security and peace of mind, check out Marketing Security: The sensitive issue of publicizing security and authorization enhancements from our sister publication, the Online Banking Report.
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