| By Jim Bruene on November 17, 2005 6:16 PM | Comments (0) |
Here's the latest online metrics from Wachovia according to today's presentation at BAI's Retail Delivery Conference by Lawrence Baxter, the bank's Chief E-commerce Officer: Overall bank size:Serves 14 million households and businesses$289 billion in deposits4th largest U.S. bank3rd largest U.S. brokerage3,900 financial centers and brokerage offices
Online metrics (calculations in italics are ours):
- 3.2 million active online customers (23% of its 14 million customer/biz households)
- 1.3 million online brokerage enrollments
- 230,000 active online small business customers
- 11,000 corporate clients online
- 32,000 Wealth Management households online
- Annual bill payment volume of $25 billion and 66 million payments ($380 average payment)
- Over $66 billion annually in online funds transfers ($20,000 per active customer)
- 50 million online check images viewed annually (16 per customer)
- Over 45 million electronic alerts sent annually (1.2 per customer per month)
Analysis
Only major surprise is the small number of alerts per customer, just over 1 per month. The average bill payment amount, $380 per payment, and annual volume of funds transfers, $20,000 per customer are high, and probably include business volume.
--JB
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