| By Jim Bruene on March 15, 2006 3:38 PM | Comments (0) |
In thousands of searches using Google and other search engines, I've succeeded in stumping them a few times, receiving no results on my search expression.
However, today I saw something I'd never witnessed before. A Google search for "VantageScore," the new joint credit score from Experian, TransUnion, and Equifax (NetBanker March 14) returned the following (click on the inset for a closeup):
- Zero mentions of the term
- Two ads placed against a search term that returned zero documents (click on inset for closeup).
But I guess it had to happen: savvy credit report marketers are moving faster than Google's spider to lay claim to a new term.
--JB
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