Credit Report Marketers are Faster than Google! (NetBanker)

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Credit Report Marketers are Faster than Google!

By Jim Bruene on March 15, 2006 3:38 PM | Comments (0)

In thousands of searches using Google and other search engines, I've succeeded in stumping them a few times, receiving no results on my search expression.

However, today I saw something I'd never witnessed before. A Google search for "VantageScore," the new joint credit score from Experian, TransUnion, and Equifax (NetBanker March 14) returned the following (click on the inset for a closeup):

Zero mentions of the term
Two ads placed against a search term that returned zero documents (click on inset for closeup).

But I guess it had to happen: savvy credit report marketers are moving faster than Google's spider to lay claim to a new term.

--JB

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