| By Jim Bruene on May 26, 2006 7:18 AM | Comments (0) |
Every month we receive dozens of emails from the many financial institutions where we have accounts and also, increasingly, from non-customer mailing lists at others. As part of our expanded coverage of email marketing, we plan to post many of them here. You will be able to access the entire sample collection by clicking on the "Email Archives" subject on the right-hand navigation. Alternatively, individual emails will also be filed within their pertinent product areas, in this example, "Loans & Credit" and "Personal Financial Management."
Today's message is from US Bank <usbank.com>, which sent the following solid, but fairly boring financial organization email to current customers.
Here's a screenshot of what appeared in my inbox. You can also view the clickable version by following this link:
On the landing page for the "Credit Card Clean Up" link in the blue-shaded area on the right, US Bank offers a useful calculator to determine the benefit of reducing credit card debt (see below).
If you'd like to learn more about the financial email marketing, check out Email Marketing in Financial Services: Leveraging the Inbox from our sister publication, the Online Banking Report.
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