As part of its sponsorship of the Columbus Blue Jackets National Hockey League franchise, Hungtington Bank has created an online Flash game. The simple hockey-themed game is easy to play and apparently addictive, at least for "Chuck Norris" who had all five weekly high scores, ranging from 250 to 350 times my score of 1,162 (see left).

At the conclusion of the 45-second game, users are invited to play again or "challenge a friend," a great way to spread the word virally. The bank's logo in the upper right clicks through to its regular homepage.

Access to the game is from a "Blue Jacket's Banking" page <huntington.com/ bluejacketsbanking> at Hungtington (click on inset for a closeup). The bank dresses up its checking accounts with Blue Jacket checks, ATM card, and mousepad. Any of the bank's checking accounts can be ordered with Blue Jacket adornment.

Unfortunately, the online application process requires "blue jackets" to be manually typed in the promotion code field or the customer will receive regular old Huntington colors.

--JB