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Online Advertising Spending for Financial Services Companies

By Jim Bruene on May 17, 2006 6:23 PM

American Banker released figures for 2005 online advertising expenses for financial services companies. Among banks, Bank of America was first with $20 million spent online in 2005, no surprise there. Five others spent $10 million or more including two direct banking efforts, ING Direct and Emigrant Direct, which spent 96% of its media budget online (click on the table below for a larger version).

2005 Advertising Expenses, in millions
Internet_spending_2005_2004

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