Apple Bank Joins the High-Yield Savings Game with Grand Yield Direct (NetBanker)

« E-Loan Launches High-Yield Deposit Line | Main | Amazon.com Uses Feedback Link to Measure Effectiveness of Customer Service Responses »

Apple Bank Joins the High-Yield Savings Game with Grand Yield Direct

By Jim Bruene on September 27, 2006 10:22 AM | Comments (0)

Yesterday, a new advertiser appeared at the top of Google searches for "high-yield savings accounts (click on inset for closeup)," Apple Bank for Savings <theapplebank.com>. The New York-based thrift is marketing the 5.25% APY account under the brand name, Grand Yield Direct <grandyielddirect.com>.

To market the account, the bank uses a single-product microsite powered by Digital Insight (see screenshot below). The Apple Bank name and logo appear in the lower-right corner in a subtle graphic image, but there are no links back to the main bank site. The online application is hosted by CashEdge (click on continuation link for screenshot).

The new product joins an increasingly crowded field that just two years ago was owned by ING Direct. Just yesterday, E-Loan launched its 5.5% savings account (see NB 26 Sep).

First page of the online application hosted by CashEdge

Comments (0)

Send Post

Most Recent Posts:

Launching: HelloWallet is First New PFM of 2010 - Mar 08, 2010

Finovate Alumni News from FiLife, Firethorn, Mint, Jwaala, and Fast Company - Mar 05, 2010

USAA Makes Mobile Banking Better than Online Banking - Mar 03, 2010

TrackBack

TrackBack URL for this entry:
http://www.netbanker.com/cgi-bin/mt/mt-t.cgi/424

Events

FinovateSpring 2010 -- Dozens of handpicked fintech companies demoing their newest innovations in the entrepreneurial hotbed of San Francisco. 7 minutes each on stage to demo. No slides. A single value-packed day on 5/11/2010. Get your early-bird ticket today!

FinovateFall 2010 -- Dozens of handpicked fintech companies showcasing their latest & greatest in the financial capital of the world -- NYC. 7 minutes each on stage to demo. No slides. A single value-packed day on 10/05/2010. Get your early-bird ticket today!

Research

NEW! Making the Case for Person-to-Person Payments: Does mobility provide the tipping point for bank-branded P2P? - Find out more
NEW! Attracting Small Businesses with Online & Mobile Banking: Underserved segment is prime candidate for alt-delivery - Find out more
2010 Guide to Online & Mobile Banking Products, Pricing & Strategy: Your roadmap for business planning - Find out more
Improving Online Account Opening ROI: Ten strategies to increase online application conversion rates - Find out more
Connecting to Customers with Twitter: The comprehensive guide to Twitter for financial institutions - Find out more
Selling behind the Password: Leveraging the marketing potential within online banking - Find out more
New Techniques in Secure Online Finance: Sandboxing, keyboard encryption, and real-time mobile integration could lock in more online customers- Find out more

Products & Services

Online Banking Services: Compare online banking services and savings rates from the leading financial institutions at Credit.com.