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Email: Bank of America's "Ring in the New Year" Credit Card Balance

By Jim Bruene on December 27, 2006 7:59 AM | Comments (0)

Here's a timely email from Bank of America, inviting its credit card customers to start the year off with a 3.99% balance-transfer offer. But the savings won't last long, since the rate resets after August 2007.

Here are the specs:

  • Subject: Use your Bank of America® credit card today.
  • From: Bank of America [BankofAmerica@loyaltyemail.bankofamerica.com]
  • To: jim@netbanker.com
  • Product type: Credit card balance transfer
  • Offer: 3.99% through August 2007 (cash advance fee NOT waived)
  • Customer type: Mailed to current credit card customers
  • Personalization: Full name and last 4 digits of account number

Screenshots:

Email body


Bank of America email with 3.99% credit card balance transfer CLICK TO ENLARGE

Landing page

Bank of America landing page from credit card email CLICK TO ENLARGE

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