« Is the United States Overbranched? | Main | Chase Attracts New Users with Catchy Button but Loses them on the Enrollment Form »

Digital Insight Now Officially Part of Intuit

By Jim Bruene on February 8, 2007 3:16 PM

Link to Digital Insight website Intuit's $1.3 billion acquisition of Digital Insight closed yesterday, marking the beginning of a new era of innovation in small business online banking (previous coverage here). It's a market that's been underserved for years (see Online Banking Report'sSmall- and Microbusiness Online Banking, #107/108).

Intuit, which has iPod-like domination of small business accounting and bookkeeping via Quicken and QuickBooks, can now leverage the software relationship into the banking relationship.  The bloggers at Intuit's QuickBooks team-blog expanded on that theme here, discussing their goal of integrating electronic invoicing and payments into the bank site:

Why the purchase? One reason is to try to sell functionality of our record-keeping software as a service through banks, letting small businesses create, send, and get paid for invoices, all online at a bank's site. With millions of QuickBooks customers, we think we have some insight into small business' needs.... We learned from our tax return business how quickly packaged software can move to a Web service. Last year, for the first time, more people used the online version of our Turbo Tax Web service than the desktop version.

This is not necessarily bad for financial institutions. In fact, it probably levels the playing field for the smaller banks and credit unions that are the core of the DI client base. Through integration into Intuit's accounting products, smaller banks will be able to offer sophisticated small business solutions that equal or surpass what Bank of America or Wells Fargo offers today.

Comments (0)
AddThis Social Bookmark Button

Most Recent Posts:

TrackBack

TrackBack URL for this entry:
http://www.netbanker.com/cgi-bin/mt/mt-t.cgi/148

Post a comment

(If you haven't left a comment here before, please note that we will read your comment before it is approved to go up on the blog. However, we'd prefer that you and our other readers didn't have to wait. If you'd like your comments to appear instantly in the future, you can create a TypeKey account and we'll set you up as a trusted commenter!)


Please enter the security code you see here

Sponsors

Finovate 2008 - Come see the future of finance & banking!

New Models in Lead Generation - Check out the best new ideas in getting customers online!


Sponsored Links

Events

Research

  • New! New Techniques for Secure Online Finance: Sandboxing, keyboard encryption, and real-time mobile integration could lock in more online customers - Find out more
  • NEW! New Models for Lead Generation Auctions, personal finance communities, and tools provide alternatives to Google AdWords- Find out more
  • NEW! Online Investing Communities: Will social networking revolutionize saving & investing?- Find out more
  • Searching for Customers 3.0: Search engine marketing for financial institutions- Find out more
  • Person-to-Person Lending 2.0: Disruptive service or market niche? - Find out more

Products & Services

  • Compare CD (certificate of deposit) interest rates and read customer reviews at Bankaholic