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Links from My ABA Presentation

By Jim Bruene on February 22, 2007 3:59 PM | Comments (1)

As mentioned yesterday (post here), I participated on a panel entitled, Extreme Online Makeovers, at the American Bankers Association National Community Bank Convention in Palm Springs. 

Presenters included:

  • Clay Morgan, creative services manager, Digital Insight
  • David Rubini, product usability director, Digital Insight
  • Richard Carlisle, CIO, Valley National Bank of New Mexico
  • The discussion was expertly moderated by the ABA's own Doug Johnson, senior policy analyst, American Bankers Association

I promised attendees a list of the links used in my portion of the presentation. Here they are in order, along with my highly subjective letter grade of their homepage design:

1. Upcoming.org upcoming.org: Web 2.0 design/functionality (A-)
2. Wesabe wesabe.com: Quicken meets Zagat (A-)
3. Billq mybillq.com: Award-winning bill payment tracker (A)
4. Google google.com: Focus on what matters (A++)
5. Bank of America bankofamerica.com: Good design, but too much clutter (A-)
6. Wachovia wachovia.com: Not-so-great design, and even more clutter (C+)
7. ING Direct ingdirect.com: Great design, no clutter (A)
8. U.K. montage: smile.co.uk, egg.co.uk, alliance-leicester.co.uk
9. Prosper prosper.com: Interesting new P2P lender with modern design (A-)
10. E*Trade Bank etradebank.com: Great at selling key products (A)
11. High-yield savings montage: emigrantdirect.com (A), hsbcdirect.com (A), mybankingdirect.com (A)
12. Progressive Insurance progressive.com: Great comparisons to competition using scrolling summary of other users' search results (A-)
13. NextCard: No longer online (A+)
14. PayPal paypal.com: Task management built into the design (A-)
15. Countrywide Financial countrywide.com: Integration with the phone channel (B)
16. Wells Fargo blogs blog.wellsfargo.com: Look especially at the StudentLoanDown (A), which demonstrates how to communicate with a Web-savvy niche audience

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"NextCard: No longer online (A+)" Funny, and completely accurate. They have been gone since the beginning of the decade and yet their site and sales process are still better than almost any other out there.

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