« Wachovia, SunTrust, and Regions Bank Team with AT&T Wireless and Firethorn for Mobile Banking | Main | Orbitz Alert Ticker Could be Used in Online Banking »

ING Direct Adds 220,000 Accounts in Fourth Quarter

By Jim Bruene on March 27, 2007 5:47 PM

The FDIC database has been updated with Q4 numbers, allowing all the data miners to slap on their hard hats and get to work. Since reporting on the tepid third quarter of ING Direct (U.S.) (here), we've been looking forward to the year-end data.

The biggest surprise is that the bank not only reversed the Q3 account run-off, it managed to add 220,000 new accounts, its best fourth quarter ever. However, things weren't so rosy in terms of deposit balances, which increased just $800 million, the lowest Q4 increase since 2001 when the bank had less than $3 billion in total deposits.

For the full year, ING added $7.2 billion in deposit for an 18% increase, the first time the bank had less than 40% year-over-year growth. And almost the entire increase came in first quarter. The bank essentially had no deposit growth in the final nine months of the year (see table below).  

It will be interesting to see what impact its new high-rate Electric Orange checking account will have on deposit and account growth. The account was growing rapidly during the final stretch of the invitation-only launch period, growing from $1 billion on deposit Dec. 31, to $2.2 billion by mid-February (see coverage here).

Comments (0)
AddThis Social Bookmark Button

Most Recent Posts:

TrackBack

TrackBack URL for this entry:
http://www.netbanker.com/cgi-bin/mt/mt-t.cgi/615

Listed below are links to weblogs that reference ING Direct Adds 220,000 Accounts in Fourth Quarter:

» New Direct Bank: Element Financial from Irwin Union Bank from NetBanker
It's been a few months since a direct bank launched. The last one we've been tracking is FNBO Direct that launched in February (coverage here). FNBO has been in the news lately, with a video interview with Business Week (here).... [Read More]

Post a comment

(If you haven't left a comment here before, please note that we will read your comment before it is approved to go up on the blog. However, we'd prefer that you and our other readers didn't have to wait. If you'd like your comments to appear instantly in the future, you can create a TypeKey account and we'll set you up as a trusted commenter!)


Please enter the security code you see here

Sponsors

Finovate 2008 - Come see the future of finance & banking!

New Models in Lead Generation - Check out the best new ideas in getting customers online!


Sponsored Links

Events

Research

  • New! New Techniques for Secure Online Finance: Sandboxing, keyboard encryption, and real-time mobile integration could lock in more online customers - Find out more
  • NEW! New Models for Lead Generation Auctions, personal finance communities, and tools provide alternatives to Google AdWords- Find out more
  • NEW! Online Investing Communities: Will social networking revolutionize saving & investing?- Find out more
  • Searching for Customers 3.0: Search engine marketing for financial institutions- Find out more
  • Person-to-Person Lending 2.0: Disruptive service or market niche? - Find out more

Products & Services

  • Compare CD (certificate of deposit) interest rates and read customer reviews at Bankaholic