« Freakonomics Meets Identity Theft | Main | Preparing for the Mobile Future: Adding Fields to your Customer Information System »

Remote Deposit Sightings: Wall Street Journal & PNC Bank

By Jim Bruene on March 19, 2007 9:54 AM | Comments (0)

It takes a long time before a new process or technology becomes "conventional wisdom," something that is accepted at face value without questioning its pros and cons. While we are still years away from that happening with remote deposit technology, at least the mainstream press has picked up on its benefits, one of the first steps towards mass adoption.

The latest example was in today's Wall Street Journal special Small Business section. In "Branching Out," a general article on banks' growing interest in small businesses, author David Enrich prefaced an Aite Group "levels the playing field" quote with this (p. R6):  

Remote deposit makes it less important to select a bank based on its location or number of branches--which many big banks tout as a key selling point.

Analysis
The key take-away here is that banks should make sure remote deposit services are prominently featured in checking/cash management offers aimed at attracting new business clients. 

Google search on remote deposit capture CLICK TO ENLARGE For example, PNC Bank is currently running a remote deposit promotion with a free scanner for customers who sign up before the end of April (see landing page screenshot below). The service is powered by Bankserv (PNC data sheet here;

The promotion is well-placed on Google, with the fourth-highest AdWords placement giving PNC the top-right slot (see inset).

However, neither the promotion or remote deposit are mentioned on the bank's main business checking account marketing page (see second screenshot below). We like the promotion, the first we've seen advertising a free scanner via Google, but the bank seems to be missing the chance to grab new accounts with the freebie.  

PNC Bank landing page from Google search on "remote deposit capture"
(Seattle IP address, 19 March 2007, 9 AM PDT)

PNC Bank landing page from Google search on "remote deposit capture"

PNC Bank main business checking page (19 March 2007)

PNC Bank main business checking page (19 March 2007)

Comments (0)

Most Recent Posts:

TrackBack

TrackBack URL for this entry:
http://www.netbanker.com/cgi-bin/mt/mt-t.cgi/604

Leave a comment

Sponsors

BackBase IntelliResponse Yodlee FinovateEurope 2012

Events

  • FinovateEurope 2012 -- On February 7th, 2012, the second annual FinovateEurope will feature dozens of Europe's newest fintech innovations via a fast-paced demo-only format in the financial capital of London. 7 minutes each on stage. No slides allowed. Come watch the future of fintech in Europe unfold live! Get your ticket today and lock in your spot before it is too late!
  • FinovateSpring 2012 -- On May 8th & 9th, 2012, Finovate will return to San Francisco for our 5th annual west coast showcase of the newest fintech innovations from Silicon Valley and beyond. Each company gets 7 minutes to demo live. No slides allowed. Come watch the future of fintech debut! Get your ticket today and save big!

Research

  • NEW! Online & Mobile Banking Forecast: Current, future and historical usage: 1994 to 2021 - Find out more
  • NEW! Selling Insurance Online (Banking Edition): Can insurance help fill the fee-income gap? - Find out more
  • NEW! True Virtual Banking Has Arrived: BankSimple, Personal Capital, Betterment and others go branchless, paperless and “bank-less” - Find out more
  • 2012 Guide to Online & Mobile Banking Products, Pricing & Strategy: Preparing for a mobile-first world - Find out more
  • Family Banking: Tweens, Teens & their Parents: In a remote banking world, your most-promising prospects aren’t even driving yet! - Find out more

 

   

RSS Subscribe via RSS
RSS Subscribe to Comments



Email:


@NetBanker Twitter Feed



See all @NetBanker tweets