« Futuristic Friday: Banks in Second Life | Main | Conference Notebook: Mobile Payment Forum »

Back Story: Wall Street Journal's Article on Online Financial Planning Tools from Banks

By Jim Bruene on March 13, 2007 12:13 AM

The Wall Street Journal published an extra section yesterday on personal finance entitled, Your Money Matters. Online financial tools were highlighted in Jane Kim's, "Check it Out: New online tools from financial institutions can help consumers manage their money." 

Here's the back story on several of the items mentioned in the article:

  • Our sister publication, Online Banking Report, was cited as the source of the following statistic: "About 16% of U.S. households used some personal-finance feature at least once in 2006. That percentage is expected to climb to an estimated 33% by 2016, with nearly three-quarters of those households using personal-finance tools offered by their financial institution online."

    The information cited in the WSJ story was contained in the report we published last fall in Personal Finance Features for Online Banking (OBR 131/132see Table 3, p. 3, lines 4 and 10). Current usage estimates were based in part from data provided by Javelin Strategy as shown in Table 2 on the same page. 
  • Wells Fargo My Spending Report CLICK TO ENLARGE In the article, Bank of America's My Portfolio was the first of two existing personal finance tools mentioned. The service, powered by Yodlee, was quietly launched in December and was covered in NetBanker at the time (link here) and received an OBR Best of the Web award in our final report of 2006 (OBR 137) where it was rated the third most important development of 2006.   
  • The second example cited was Wells Fargo's MySpendingReport (see inset and previous coverage here). The service, which is basically just a consolidated view statement data across the bank's transaction accounts, is a great example of positioning online banking features in a way that resonates with users. It was awarded an OBR Best of the Web in 2005, finishing the year as the tenth most important new development of the year (report here).

The story finished with hints of new services planned for later this year at Everbank, Bremer Financial (powered by Corillian), and a Digital Insight tool that allows users to hand enter additional bill payments in order to their entire payments picture in one place.

Comments (0)
AddThis Social Bookmark Button

Most Recent Posts:

TrackBack

TrackBack URL for this entry:
http://www.netbanker.com/cgi-bin/mt/mt-t.cgi/543

Listed below are links to weblogs that reference Back Story: Wall Street Journal's Article on Online Financial Planning Tools from Banks:

» Are New Online Personal Finance Sites Safe? from NetBanker
A commenter yesterday asked if anyone had heard of BudgetPulse, an online personal finance site that opened its public beta site 2 weeks ago. Well, we hadn't heard of it, but in this increasingly crowded space, that's no surprise. We are... [Read More]

» Why Banks Aren't Capitalizing On Web 2.0 from NetBanker
A recent article in Bank Systems & Technology looked at the question of whether or not banks were reaping Web 2.0's potential. The subtitle of the article -- "some institutions aren't realizing all that Web 2.0 has to offer" --... [Read More]

Post a comment

(If you haven't left a comment here before, please note that we will read your comment before it is approved to go up on the blog. However, we'd prefer that you and our other readers didn't have to wait. If you'd like your comments to appear instantly in the future, you can create a TypeKey account and we'll set you up as a trusted commenter!)

Sponsors

Search Engine Marketing Report from OnlineBankingReport.com


Sponsored Links

Great Events

New Research

  • NEW! Online Investing Communities: Will social networking revolutionize saving & investing?- Find out more
  • NEW! Searching for Customers 3.0: Search engine marketing for financial institutions- Find out more
  • Person-to-Person Lending 2.0: Disruptive service or market niche? - Find out more
  • Mobile Money and Payments: Why credit & debit card issuers should embrace mobile delivery now - Find out more

Hot Jobs

  • Advertise on NetBankerJobs.com and reach our 7,000 daily subscribers via email and RSS plus thousands more on the website - Find out more

Cool Sites

  • Compare CD (certificate of deposit) interest rates and read customer reviews at Bankaholic