First Look: Verity CU's New Blog (NetBanker)

Seattle's Verity CU, the first financial institution in the world with an external company blog, is replacing its aging Blogger version, in use since the December 2004 launch.

Verity posted a clever "farewell" in its old blog on May 11 (see screenshot below) and promised a link to the new version "soon." A week later, the new blog is live, and you'll want to take a look at it <blog.veritycu.com> (screenshot below).

The new site is pleasing to look at, easy to follow, and state-of-the-art in just about every way, exactly what you'd expect from Trabian, the red-hot social media design firm. I especially like the middle column which showcases recent blog postings by department: marketing, member services, executive, HR, IT, accounting, and business services. It helps expose more great posts, while demonstrating to members that the blog is a true company-wide effort. Each department's posts can also be accessed through the Categories area in the lower-right.

I give it the first A+ of the year. Excellent work!

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Comments (5)

Brent:

Jim,

Thanks so much for the kind words. It was a ton of fun to work on. The Verity kids are such a cool bunch.

brent

Posted by Brent | May 19, 2007 8:37 AM

Posted on May 19, 2007 08:37

shari storm:

Thanks much for the complimentary review. We are excited about the launch and are thrilled to get such response right out of the gate.

Posted by shari storm | May 19, 2007 9:11 AM

Posted on May 19, 2007 09:11

William:

Thanks Jim, I hadn't realized they relaunched.

I wrote up something on my blog too.

Posted by William | May 19, 2007 12:51 PM

Posted on May 19, 2007 12:51

Tim McAlpine:

No doubt. Great work Trabian. I have been watching through the Web as this interactive agency is taking the US credit union scene kicking and screaming to the next level. They're commitment to the credit union movement is inspiring.

And having just listened to the latest Open Souce CU podcast with Shari Storm, you really get the sense that there is something special going on at Verity Credit Union.

Keep up the good work.

Posted by Tim McAlpine | May 19, 2007 9:35 PM

Posted on May 19, 2007 21:35

Tony Mannor:

First, good job to the folks at Trabian. The site looks good.

Verity, thanks for leading the charge in opening doors to create real social and financial networking in the credit union industry.

Let's see who picks up the baton and runs with it. I know our agency has 2 credit union websites in production, both with blogging and social elements built in. Welcome to the revolution my friends!

Posted by Tony Mannor | May 20, 2007 3:23 PM

Posted on May 20, 2007 15:23