« NY Times Reviews Citi Mobile | Main | New Person-to-Person Lender, Lending Club, Hopes Facebook Linkage Allows it to Prosper »

ING Direct Adds Mobile Banking

By Jim Bruene on May 24, 2007 4:22 PM | Comments (0)

Link to ING Direct mobile, redirects to loginThe latest entry in the WAP camp is ING Direct, which recently  began delivering Electric Orange checking account data to mobile phones at <ingdirect.com/m>. The "m" may become a trendy indicator for WAP sites, although most have put it in front of the URL, eg. <m.google.com>, <m.yahoo.com>. The idea is to have as few keystrokes as possible without requiring a new URL to be memorized.    

How it Works
I used my new Samsung Blackjack with Windows Mobile to access ING Direct's Mobile Orange and almost made it in to my account. The /m URL takes you directly to the login page where ING Direct uses the same two-factor Passmark/RSA-powered login on my Windows Mobile device as it does on a desktop browser.

In my test, I was able to successfully enter my customer number, although it took a while before I realized I had to "double click" on the Enter button. Then I correctly answered the two security questions after several tries and my personal picture and phrase were displayed. But I could go no further. ING Direct would not accept my PIN, which worked fine on the desktop moments earlier.

There are several explanations for my problem. It's possible that the bank wouldn't let me in because my desktop session was still active (doubtful). Or ING Direct may have mistakenly kept me out (doubtful). Or it could have been user error (likely). 

Although, I used the correct PIN number, because of the limitations of my Blackjack, it's difficult to know whether you are typing numbers or letters from the keypad since they are asterisked out in the ING Direct input box on screen. I tried it with and without NUM LOCK pressed; then with SHIFT, then with FUNCTION. Anyway, I was locked out after 5 or 6 attempts, and now I can't get in from the desktop or mobile. Hopefully, it will automatically reset tomorrow so I can avoid a phone call to customer service.   

Analysis
The reason I bored you with the details of my failed login is that it points out the serious usability issues with mobile banking. Delivering services to tiny screens with tiny keypads that may or may not have dedicated alpha and/or number keys makes the entire experience much less enjoyable. And it will create a new category of support call to customer service. These drawbacks will be fixed in time, but they will be a drag on adoption in the short term. 

For more information on mobile banking, see our full report at Online Banking Report here.

Comments (0)
Categories: ING Direct , Mobile Banking

Most Recent Posts:

TrackBack

TrackBack URL for this entry:
http://www.netbanker.com/cgi-bin/mt/mt-t.cgi/1233

Leave a comment

Sponsors

New Research Report from Online Banking Report: Selling behind the Password

Finovate 2009 -- Showcasing the Future of Financial Technology on September 29th in Manhattan

 

Sponsored Links

Events

Research

  • NEW! Improving Online Account Opening ROI: Ten strategies to increase online application conversion rates - Find out more
  • NEW! Connecting to Customers with Twitter: The comprehensive guide to Twitter for financial institutions - Find out more
  • NEW! Selling behind the Password: Leveraging the marketing potential within online banking - Find out more
  • NEW! Mobile Banking 2.0: iPhone Edition- Find out more
  • Growing Deposits in the Digital Age: Seventeen smart strategies for gathering core deposits while building your brand- Find out more
  • New Techniques in Secure Online Finance: Sandboxing, keyboard encryption, and real-time mobile integration could lock in more online customers- Find out more

Products & Services

  • Compare CD (certificate of deposit) interest rates and read customer reviews at Bankaholic
  • Online Banking Services: Compare online banking services and savings rates from the leading financial institutions at Credit.com.
  • Mobile Commerce Whitepaper: How to Realize the Full Potential of Mobile Commerce -- Download Now!