| By Jim Bruene on May 10, 2007 5:05 PM | Comments (2) |
The folks at Chase Bank were on the ball today. Less than an hour after I wrote about Whitney Bank joining the long-term statement archive club (here), I received an email from a subscriber* at Chase letting me know they offer six years of online statements for credit cards.
Below is the bank's announcement to cardholders. It's nicely designed with a green touch. And it reminds cardholders they will receive an email both when the statement is ready and when payment is due. And note the call to action: "TRY" paperless. That lets customers know they can always go back. Now that's the way to get fired up about saving trees, and the bank's cash. The only thing missing: a simple guarantee.
Grade: We score it an "A"
Chase has been working hard to move customers out of paper. So far this year, the bank has run a $35,000 sweeps to go paperless (see post here) and they currently have a popup on the credit card homepage pitching estatements (see screenshot below).
January 2007 email to Chase credit card customers
Popup at credit card site
*He earns a Starbucks card for his responsiveness. Anyone else have five or more years of statements online? Add your comments or email me.
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Probably obvious from your post, but: Chase offers the six year archive only to paperless suctomers. Customers not electing to go that route are still limited to only six months.
@stankwell
Good point. I hadn't thought about that. It's a good way to encourage paperless statements. The downside is some customer dissatisfaction for those that want "both" archives and paper statements (like me). But it's not likely something you would switch cards over. --Jim