Until this week, we hadn't seen much worth writing about on MySpace, other than Cassie's page, an avatar from Wells Fargo's Stagecoach Island (here). A few dozen credit unions have posted pages that range from tolerable to atrocious using the same free tools that 16-year-olds favor. A clear recipe for mediocrity. 

But last week, UK's Co-operative Bank <co-operativebank.co.uk> posted an excellent page that reinforces its reputation as a good corporate citizen (screenshot below). There's an interactive poll about automobile taxes, a CO 2 emissions calculator, some videos, wallpaper downloads, and the usual MySpace stuff. And to drum up friends, an important measure of success on MySpace, the bank will donate 20p to The Children's Society for everyone who signs on. So far its raised about US$20 with 48 friends. But the number is growing quickly; in the last 12 hours growing more than 50%, from 31 friends to 48.

The MySpace URL uses the company's tagline:  <www.myspace.com/goodwithmoney>. The bank chose Joni Mitchell's Big Yellow Taxi as its background music, an appropriate selection.