| By Jim Bruene on June 5, 2007 8:08 PM | Comments (0) |
ClairMail landed its first bank client last week,
Bank of Stockton <bankofstockton.com>, a $2 billion financial institution headquartered in Stockton, California. It's big news for ClairMail in need of a U.S. contract signing to legitimize its text-based banking approach in its home market. The company made the most of the win with a detailed press release (here), proactive outreach to journalists, and a prominent link on its website.
Bank of Stockton, however, missed a great opportunity to bag some free publicity. There is not a single mention of the new mobile service on the bank's website. They didn't even bother posting the press release. A search for "mobile banking" and similar terms all returned "no results found" (see screenshot below).
If you are about to launch a pioneering service in a hot area, at least post a "coming soon" page and grab email addresses and/or mobile numbers to alert customers when it does become available.
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