« New Online Financial Services Performance Metrics from Compete | Main | Carbon Neutral Banking »

Bank of Stockton First to Launch Text-Based Mobile Banking via ClairMail

By Jim Bruene on June 5, 2007 8:08 PM | Comments (0)

ClairMail landed its first bank client last week,
Bank of Stockton <bankofstockton.com>, a $2 billion financial institution headquartered in Stockton, California. It's big news for ClairMail in need of a U.S. contract signing to legitimize its text-based banking approach in its home market. The company made the most of the win with a detailed press release (here), proactive outreach to journalists, and a prominent link on its website.

Bank of Stockton, however, missed a great opportunity to bag some free publicity. There is not a single mention of the new mobile service on the bank's website. They didn't even bother posting the press release. A search for "mobile banking" and similar terms all returned "no results found" (see screenshot below).

If you are about to launch a pioneering service in a hot area, at least post a "coming soon" page and grab email addresses and/or mobile numbers to alert customers when it does become available.

Comments (0)
Categories: Bank of Stockton , ClairMail

Most Recent Posts:

TrackBack

TrackBack URL for this entry:
http://www.netbanker.com/cgi-bin/mt/mt-t.cgi/1727

Leave a comment

Sponsors

New Research Report from Online Banking Report: Selling behind the Password

Finovate 2009 -- Showcasing the Future of Financial Technology on September 29th in Manhattan

 

Sponsored Links

Events

Research

  • NEW! Improving Online Account Opening ROI: Ten strategies to increase online application conversion rates - Find out more
  • NEW! Connecting to Customers with Twitter: The comprehensive guide to Twitter for financial institutions - Find out more
  • NEW! Selling behind the Password: Leveraging the marketing potential within online banking - Find out more
  • NEW! Mobile Banking 2.0: iPhone Edition- Find out more
  • Growing Deposits in the Digital Age: Seventeen smart strategies for gathering core deposits while building your brand- Find out more
  • New Techniques in Secure Online Finance: Sandboxing, keyboard encryption, and real-time mobile integration could lock in more online customers- Find out more

Products & Services

  • Compare CD (certificate of deposit) interest rates and read customer reviews at Bankaholic
  • Online Banking Services: Compare online banking services and savings rates from the leading financial institutions at Credit.com.
  • Mobile Commerce Whitepaper: How to Realize the Full Potential of Mobile Commerce -- Download Now!