The big news of today comes from Seattle-based (MM&B's hometown!) mobile commerce leader mPoriathat has announced a partnership with (mobile) payments giant PayPal. The deal will enable shoppers at m-commerce retailers using mPoria's GoMobile! storefront to check out using their PayPal accounts.
mPoria has quietly built a popular program for retailers that enables them to easily reach the more than 90 million consumers with m-commerce capable phones in the United States. Already companies such as Buy.com, Cutter & Buck, TicketsNow, MooseJaw and others have implemented the affordable service, and the company looks poised for growth.
Certainly, there is plenty of activity in mobile commerce related to physical goods. The revenues in the space grew by an estimated 40% last year according to Telephia.
More news about the partnership should be revealed soon. We'll keep you posted.
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