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Wall Street Journal Publishes Roundup of Social Personal Finance Sites

By Jim Bruene on June 13, 2007 9:48 PM

Link to WSJ article If you are interested in online personal finance, you'll want to read tomorrow's feature by the Wall Street Journal's Jane Kim, Managing Your Money in Public View (here). It's an accurate and almost entirely positive story that includes interviews from four satisfied users: two from Wesabe* and one each from Geezeo and Buxfer. 

Wesabe definitely gets top billing, as it should as the leader in the space. In addition to Geezeo and Buxfer, the article also mentions BillMonk/Obopay, Zecco, NetWorthIQ, and two new stock-trading-oriented social sites, TradeKing and Covestor. The only major omission is Mint, not because they were overlooked, but because they are not yet public. See here for our previous coverage of online personal finance.  

The market-size forecast cited is from the latest Online Banking Report, Social Personal Finance (discussed here and here).

One side note that I found interesting: The article included a disclosure that the paper's parent, Dow Jones, is working on a personal-finance site with IAC/Interactive Corp, parent of LendingTree, GetSmart, mortgage lender HomeLoanCenter.com and RealEstate.com. It will be very interesting to see what comes out of that effort.

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*Wesabe was on top of this story, posting it to their blog earlier this evening.

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FredericBaud:

There are a couple of other startups that could have been mentioned (SocialPicks, Jambaz,..).

Anyone interested can find a constantly updated list of innovative initiatives on BarCampBank's Bank And Finance Watch

Posted by FredericBaud | June 14, 2007 8:30 AM

Posted on June 14, 2007 08:30

Ryan Williams:

Thanks for mentioning the article. It's definitely great to see social personal finance getting some attention in the mainstream press, all of the sites are doing interesting things. It's also great to get some analysis on the this specific market and I appreciate your efforts in this area.

Posted by Ryan Williams | June 15, 2007 3:19 PM

Posted on June 15, 2007 15:19

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