PayPal Really Launches on Facebook (NetBanker)

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PayPal Really Launches on Facebook

By Jim Bruene on July 9, 2007 10:25 AM | Comments (0)

Two weeks ago I heard from PayPal corp communications who felt that my "PayPal launches on Facebook" title was misleading. They had a point. As I explained in the post, the new Facebook app was PayPal-powered but developed by Australia's Yellow Media. The title could have been better.

However, that's moot now since PayPal has now launched its own app on Facebook (here). It appears to have been posted on July 3 and has 218 users as of this morning. The application provides a simple interface to request and track money requests from Facebook friends (see inset above). Additional functionality is said to be on the way.

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PayPal officially launches on facebook! Because a huge percentage of freshman gets their first bank account and first credit card in college, there is huge potential for financial institutions to leverage facebook as more than a advertising channe... [Read More]

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