Two weeks ago we introduced you to our first guest blogger, William Azaroff, who has since then posted a couple gems here.

This week we welcome a second guest to the fold, Ron Shevlin, Epsilon vice president and ex-Forrester financial-services research director. Ron blogs about important marketing topics such as ROI, segmentation, and targeting at his blog, Marketing ROI. I named Ron's blog to my "Fave 5" last month (here) and called it "(the) best antidote to all the b.s. circulating online."

There are a number of great marketing bloggers, but what sets Ron apart is his hard-hitting style, strategic thinking, and the frequent use of financial services examples. And as you can tell from the mini-bio appended to his posts (below), he has a keen sense of humor.  

Ron Shevlin is vice president of client solutions at Epsilon. Prior to that, Ron was an analyst at Forrester Research. He opines (translation: rants) about financial services marketing at Marketing ROI: Whims From Ron Shevlin. The opinions expressed here are Ron's, not those of NetBanker, his employer, or any other sane person or party for that matter. 

His first post, Why Banks Aren't Capitalizing on Web 2.0, is here. In the future, you can read all his NetBanker posts by choosing "Shevlin" from our Topic list in the top navigation bar or by searching for "Shevlin" using the site search in the upper left.

Any other industry insiders interested in guest blogging at Netbanker? Drop me an email.