After three years of solo blogging (note 1), it's time that a new, and let's face it, younger and hipper voice, chimes in here from time to time (note 2). And we couldn't be happier that our first guest blogger is none other than William Azaroff, the man behind the curtain, at Vancity's celebrated Change Everything blog. 

William also directs numerous other marketing projects in his role as Interactive Marketing & Channel Director at Canada's Vancity, a financial institution that continues to inspire me each time I visit. Here's a few of the highlights from his impressive official bio lifted from his personal blog <azaroff.com/blog> :

William Azaroff is the Interactive Marketing & Channel Manager at Vancity where he develops interactive marketing initiatives, and pioneered ChangeEverything.ca, the groundbreaking change-themed online community. William also plans strategy for the online channel, with a view to its potential to help Vancity, its members and the community. William brings nine years of experience in Vancouver, Seattle and Los Angeles producing web projects for such clients as Honda, Disney, Intuit Canada and Nike Jordan.

His first post is here and you can always find his posts by clicking on "Azaroff" in our Topic list in the top navigation bar or by searching on "Azaroff" using the site search in the upper left.

Any other gurus are interested in guest blogging at Netbanker? Drop me an email.

Note:

1. We started blogging here in April 2004 (first post here). At that time, the blog was a password-protected resource for our Online Banking Report subscribers. We opened the doors to all earlier this year, and couldn't be happier with the results, 16,000 visitors per month, up from a few hundred a year ago.

2. We should add that the opinions expressed here are solely those of Mr. Azaroff and should not be considered the policy or opinions of Vancity or Netbanker (but we agree with him most of the time!).