| By Jim Bruene on July 25, 2007 11:15 PM | Comments (1) |
Just two days after announcing its browser-based (WAP) mobile banking service (press release here), it's already showing up in the bank's cross-marketing efforts. When I logged out of my Wells Fargo account this afternoon, I was greeted with this message:
Clicking on Sign Up Now takes you to this topnotch landing page (here). The Take a Tour button in the lower right triggers a short animated demo of the mobile service right on the landing page:
Features
The bank is using a new, shortened URL, <wf.com> for mobile access, a huge keystroke advantage over <wellsfargo.com>. Both <wf.com> and <mobile.wellsfargo.com> go directly to a mobile phone-optimized secure sign-in page (see inset). The mobile service offers:
- account balances for checking, savings, mortgage, home equity, brokerage, auto loan, student loan, and credit cards
- transaction history
- funds transfer between Wells Fargo accounts
Note:
1. An interesting side note to the announcement: The first result in a Google search for "wells fargo mobile" still leads to an August 2002 CNet story on Wells Fargo's decision to shutter its original mobile banking platform launched in 2001 (see inset).
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So what do you think of it? Is it useful? Is it the best kind of mobile banking offering, or are other types like application or SMS? Does the iPhone browser make this irrelevant?Great blog, I read it all the time!