| By Jim Bruene on August 27, 2007 5:16 PM | Comments (0) |
Is there anyone left in America that doesn't have an account at Bank of America? Probably a few, maybe even some of our readers. But if you haven't logged into your account lately, you might have missed the subtle "green marketing" the bank is using to encourage customers to go paperless.
In the screenshot below and closeup above, you can see the little green leaf next to the words "Go Paperless." It's subtle, as good green marketing should be. The leaf not only makes the link stand out, it provides a small reminder that customers can do a little something for the environment, and the bank's bottom line, while they are online.
Also of interest (by the second arrow), since I only have a credit card, is link cross selling a free "MyAccess Checking Account."
BofA "account overview" page (23 Aug 2007, Washington state credit-card-only customer)
Finally, the bank doesn't ignore the important logout page, a often-forgotten piece of real estate that can be far more effective than a homepage banner ad. This month, the bank is promoting it's No Fee Mortgage Plus.
BofA logout page (23 Aug 2007, Washington state credit-card-only customer)
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