| By Jim Bruene on August 7, 2007 3:22 PM | Comments (1) |
Citibank continues to press its lead in mobile banking services. The banking giant not only runs print and television ads, but also claims valuable left-side real estate on Citi's homepage (see inset for closeup of section; see screenshot below for context; and see note 1).
Since Citi's homepage is relatively cluttered with banner ads, the New & Noteworthy section supported by a small mobile phone graphic should grab a significant number of clicks. The landing page is the same as reported earlier (see previous coverage here).
Note:
1. Citibank's homepage as viewed from a Seattle IP address, Aug 7, 3 PM Pacific, from a laptop that has previously visited Citibank.com but that has not accessed a Citi account.
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It should also be noted that we have a significant in-branch communication stream going on to complement the remote channel strategies. Customers are also receiving communications in non electronic channels such as statements, FWIW. Citimobile is a significant customer experience benefit that we would like to get in the hands of our folks.